Turn on the bulb wait about a second and then turn it off wait 2 seconds turn on the bulb wait about a second and then turn it off wait 2 seconds turn on the bulb wait about a second and then turn it off wait 2 seconds turn on the bulb wait about a second and then turn it off wait 2 seconds. It will only dim for a second signaling that it has been factory reset.

Philips Hue Supported Lights And Devices Hue Compatible
Reset cree connected bulb. Turn the bulb on for 1 second 3. It will only dim for a second signaling that it has been factory reset. Repeat three more times. Repeat steps 2 and 3 until the bulb momentarily dims about 4 or 5 times 5. Begin with the bulb turned off 2. Turn the bulb off for 2 seconds 4.
Repeat steps 2 and 3 until the bulb momentarily dims about 4 or 5 times 5. Step 1 install your bulb in a light fixture and turn it on. After the fourth cycle the bulb. This makes all the difference. Turn the bulb off for 2 seconds then on for 2 seconds. Notice on step 2 1 second not 2 as cree and others have documented.
1begin with the bulb turned off. Turn the bulb on for 1 second. If you have successfully set up your compatible hub but cannot get a connected cree led bulb to pair with the hub in the applicable app you can factory reset your bulbs. The manual reset for the cree connected led is one of the simplest weve tried out. For best results we recommend installing the bulb where you can turn the power off at a wall switch. The method they gave me is.
Turn the bulb off for 2 seconds. To reset the cree connected led bulb turn the bulb off for two 2 seconds then on for one 1 second repeat 4 times.